Who owns your domain name? Oftentimes customers will approach me after they have already chosen a domain name. What I investigate first is who actually owns that domain name. I no longer ask the customer directly, because 99.9% of the time the response is always "I do!" when in fact many of them unwittingly do not. Determining this is an easy step; you simply go to an independent domain registrar such as Register.com, http://www.register.com, and type in the domain name and choose whois when the results pop up and you can see who is listed as owner.

The problem we run into is when individuals have chosen to purchase their domain name through a hosting service at a discounted rate. The hosting service is the company that purchases and owns your domain name, and in essence you sometimes just end up renting it along with your hosting service. This is a great way for the hosting company to ensure continued business. Think about if, in the future, you decide to change hosting services. Who do you think you will have to contact to have your domain redirected to another hosting provider? How anxious do you think they will be to provide service to you? How quickly do you feel they will redirect your url? What will happen if they forget to renew your domain name and someone else obtains control and ownership of it? What happens if that hosting company goes out of business? I have seen it happen.

To take this conversation one step further, there are now hosting companies that will purchase the domain in your name, so you are the official owner, but they still retain control over your usage of the account. An important point to remember is that ownership of an account as well as having the ability to use the account are important features when deciding how to purchase your domain name. I am not saying this is a fact with all hosting companies; I only ask you to consider it for your own well-being and future viability on the internet. Purchasing a domain name yourself is only a matter of spending a few extra dollars per year, and is well worth the security of knowing you are the owner and the one in control of your domain. Consider the amount of work that you have put in to targeting and obtaining traffic through the search engines on your keywords and search terms. Think about all the business you will loose if you have to start over again with a new domain name from scratch.

If you are about to start the process of obtaining an internet identity I suggest that you take the time to consider the future ramifications of the decisions you make today. Paying an additional $20.00 every two years to register and maintain your domain name is a small price to pay considering the problems you might otherwise encounter.