If you hand out a lot of business cards, you're in luck! It turns out that business cards can be used for creative advertising in hundreds of ways.
I recently got a note from Diana Ratliff who has written a booklet "150 tips to turn your ordinary business card into a prospecting powerhouse!" (bizcardbooklet@sendfree.com). Diana says most of us are practically throwing our business cards away. She advises to make your cards do double duty:
- Write a message on your card.
- Put a little adhesive magnet on the back of your card.
- Offer to trade business cards with others.
- When someone asks your name, hand them a card instead.
- Put a humorous title on your card.
- Include your photo on your card.
- Print your Web site address on your card.
It is often the most common, everyday marketing tools that are the most powerful. We tend to overlook them.
Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at a low cost. Dr. Nunley is a veteran broadcaster and marketing consultant.
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