When I get up in the morning, I usually plan and prepare my day's schedule. Sometime long ago I read a wise quote that says:
By failing to prepare you're preparing to fail ~ Benjamin Franklin (1706-1790)
Since then I have developed a sort of habit to prepare my work before actually getting into it. And this has proved to be a great blessing for me. I happen to be a true result oriented person, especially when it comes to Internet Marketing.
After breathing three full years day and night in this challenging, but rewarding career, I'm here to tell you that achieving success on the Internet is certainly NOT difficult. Of course, if you know "How" and that really is a BIG how! Now learning this "How" requires time, effort, discipline and a little perseverance on your part. Motivation and excitement are obviously the pre-requisites. However, heading in the right direction with a clearly defined objective not only makes your long journey short, but also paves the way for your colossal success.
Success is not something commercially available in the market. It is achieved through practicing a consistent and measurable system of providing quality products or services to your customers. But that's not all, there's much to be taken in consideration. So let's find out what else is there to be considered. I hope you'll appreciate my personal marketing approach. Please read the following paragraphs very carefully. It carries some useful insights that's guaranteed to give you heaps of online profits. I'll take the direct approach here. Let's get started.
Listen, as you are well aware of the fact that there are now more Web sites on the Internet, then there are stars in the sky. The question is; "How will you get noticed in this huge galaxy called cyberspace?" Your immediate answer would be… through submitting your site's URL in major search engines, placing ads in E-zines, joint venture deals and so on.
Sure, working positively with these techniques will bring you qualified traffic, but that's what everybody is practicing. And do you know what percentage of this traffic actually turns into orders? Or sales? The industry average is less than 1%. Why? Well, here's the undocumented raw fact:
"There exist a profusion of same, or similar theme businesses on the Internet."
Same products are being sold in different flavors in almost same fashion. Despite of the fact, that there exists a great demand of those products, the supply side is much heavier than you probably can imagine. The simple law of supply and demand seems to be overlooked. There are massive flocks of people dying to sell their wares without considering the supply demand principle. They are JUST marketing, without understanding their underlying market.
I'm really not in a mood for giving you lessons in economics either. I happen to be an economist. But for those of you, who are unaware of what the law of supply and demand states for a given product, and what is the significance of this law in Internet Marketing I think a formal definition is necessary at this point. Here's what it says:
"As the supply of any given product increases, the demand of that product with it's associated value decreases, which results in a price drop. Conversely, if the supply side gets decreased, the demand increases, and the value of the product with it's associated price also gets increased." And don't forget you're living in a hyper-competitive world.
Am I Sounding Like a Professor or Something?
Gosh! I've been such a dry creature so far. Okay! Let me leave the podium and get to the point. So what's the solution? How can I get myself out of this baffling situation? You ask. Well, here's the good news for you. There is an easy and best of all 100% workable technique to get you out of this rat race. And yes, it creates your own brand. That means success on spinning wheels.
"Create a theme product or service for your niche market."
I've already stated the implication of supply/demand in your business strategy. Now consider if there's absolutely no supply of any product, but you can identify a human need in an existing market. Boy! You just broke the bank.
That's exactly what happened with Amazon.com. That's what happened with Yahoo.com. That's what happened with a host of success stories that has glaring effects on our minds. Yahoo is perhaps the best example to demonstrate the power of filling a gap in an existing market. In marketing lingo Yahoo identified a market niche. Everybody knows it was a basement startup. But since Yahoo sensed, anticipated, and then fulfilled a basic need of people wanting to get exposure through a workable means, it went beyond success limits.
Yahoo didn't maintain the top 10 or 20 search engine positions rather it pioneered the search engine directory itself. People have no choice but to submit their URLs in the Yahoo directory. By the way, have you heard of Yahoo? Okay! Okay! You got it. :-) I'm certainly not saying that everybody on the planet possesses the same mindset like Jeff Bezos of Amazon.com, or Tim Koogle of Yahoo. But as Jim Rohn once said…
"Human beings have the remarkable ability to turn nothing into something. They can turn weeds into gardens and pennies into fortunes."
You can be sure not to lose hope. Think about it. Does it make sense to you selling over-saturated products aimlessly to the masses? Especially when there exists a cut-throat competition? Look outside the window. Sometimes if guns don't work, it's always a good idea to make use of a cannon. Imagine the tremendous power of identifying a market niche. Power that made people phenomenally rich. Power through which companies like Amazon.com and Yahoo were born.
The good news is that you don't have to worry about any underlying technical glitches in carving your own niche. Today's technology makes it super easy for you to put your business up and running within no time. Yahoo certainly didn't have this luxury. Yahoo also didn't submit its URL in any search engine at the time when it was created. All you need is a new theme, an idea, or a proposal which sets *you* apart from the crowd. And amazingly the idea does not and should not have to be super-duper.
Remember, Simple Things Work Best In Life.
Now if you're telling me you can't come up with an idea or a particular concept, you're falling back in the shadows of darkness. Don't let yourself scared about it. Do you know that on the Internet even the craziest ideas with focused themes have created fortunes? You too can do it. There are no ifs, ands, or buts.
If you think what's stated above make sense, then you would certainly love to read part II of this article. I'll give you some best kept secrets, insights, tips and comparisons that will make you realize the true worth of your imagination. You will also discover how to make your business stand out from the crowd using simple real world marketing techniques.
So don't miss it!
Amin Khan is the active soul for helping you develop a successful NICHE based business.
Full Author Profile -->
PRINT THIS
